F. Schumacher & Co
QUALITATIVE RESEARCH
CULTURAL AUDIT
BRAND STRATEGY
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WHAT IS THIS
audience research, cultural audit and over arching brand strategy for FSCO, the parent company of iconic interior design brands Schumacher, Patterson Flynn, Backdrop, Frederic Media and more
WHY IS THIS LIKE THIS
after the research findings presentations and brand strategy dust settles, a manifesto video captures the spirit of the findings in a way that can be felt not just read
STICKY TRUTH
these very different brands are united by an unwavering pursuit of brave beauty — not an common aesthetic, but a common attitude